Patty Clark Copy

Resume

 Patty Clark

Creative Director & Copy Lead
Building brands, leading teams, and turning big ideas into business results

San Francisco Bay Area | (510) 965-3752 | pattyclarkcopy@gmail.com | pattyclarkcopy.com

Expertise

Creative direction · Copywriting · Campaign strategy · Brand systems · 360° marketing · Mentorship · Brand toolkits · In-house creative leadership · Award case studies

Professional experience

Intuit TurboTax
Associate Creative Director, Copy
February 2024 – Present

  • Creative lead for major integrated initiatives including TurboTax go-to-market toolkit, national offers campaign, in-store photoshoot, OOH campaign for TurboTax stores and Intuit Dome marketing, overseeing concept through execution across digital, social, and video.

  • Developed a comprehensive brand persona and go-to-market toolkit, aligning internal teams and agency partners behind a unified voice, visual identity, and motion system.

  • Partnered with and guided digital and above-the-line agencies, providing strategic feedback and ensuring brand consistency across all creative output.

  • Led end-to-end photo production, from concept to shoot direction, collaborating with production crew, photographer, set designer, wardrobe, and executives to realize vision and secure stakeholder buy-in.

  • Creative lead of Spring, TurboTax’s first internal creative agency. Shaped culture, creative standards, and first creative-driven GTM framework.

  • Helped drive a 125% year-over-year traffic increase during the first tax season post-launch.

  • Mentored writers and designers, fostering collaboration and growth across the in-house team.

Yahoo and Verizon Media – San Francisco, CA
Associate Creative Director
December 2015 – December 2023

  • Directed cross-functional teams across Verizon Media and Yahoo, leading writers, designers, and producers on integrated campaigns spanning digital, video, social, and experiential.

  • Launched a national campaign for the umbrella Yahoo brand. After 6 years of double digit declines, we bumped consideration up by 3%. 

  • Evolved Yahoo Mail with a $7MM multi-channel launch campaign that achieved +17% ROI and 3.7% lift in brand awareness, driving 1.3M new installs.

  • Spearheaded the Yahoo rebrand initiative, refreshing a 25-year-old brand through a new identity system, brand committee, and company-wide brand education program.

  • Partnered with leadership and product marketing to ensure creative solutions aligned with business objectives and user insights.

  • Championed diversity, accessibility, and allyship initiatives, earning multiple industry recognitions for social impact.

  • Mentored junior writers and elevated creative craft standards across the team.

Awards & recognition

Yahoo Mail Defeat life’s big little annoyances campaign

  • American Advertising Awards, Two Bronze awards · 2023

  • Shorty Awards, Finalist & Audience honor · 2023

  • Hermes Creative Awards, Platinum · 2023

  • Titan Women in Business Awards, Creative Service Team of the Year · 2022

Yahoo For Lovers campaign, American Advertising Awards, Silver · 2022

Yahoo Allyship Pledge campaign, Anthem Awards, Silver · 2022

Verizon Media Accessibility campaign, Verizon Media Builder Award for Culture · 2020
Verizon Media The Disability Collection campaign

  • D&AD Awards, Shortlist · 2019

  • Shorty Social Good Awards, Winner, Finalist & Silver · 2019

Student awards

  • American Advertising Awards, Gold & 4 Silver awards · 2014

  • Young Glory, Finalist · 2013

  • Most Promising Minority Student · 2012

Education

Creative Director Program, Miami Ad School · 2023

BA in Communications, Advertising & Copywriting Emphasis, Brigham Young University, Honors Graduate · 2012