“Does Yahoo still exist?” That’s what our 25-year-old brand was up against. To show how Yahoo could be a part of people’s lives, the brand leaned into its brand promise—connecting people to their passions—supported by the first major media spend in years. The campaign’s premise: Yahoo is For Lovers. The in-house Yahoo brand creative team partnered directly with award-winning documentary filmmaker Floyd Russ to cast real Yahoo users and bring their passions alive onscreen. The campaign won a Silver Addy.
The commercials
