Yahoo Mail—the inbox your grandma has?? That’s the perception we needed to change. The So Out of Office campaign created social content that took Yahoo Mail far and away from its decades-old identity. We hired influencers from the US, UK, Brazil and Taiwan to star in our social videos of outlandish OOO vacations. Then we set up activations in New York and Taipei to let anyone and everyone go So Out Of Office by making their own GIFs.